A pledge drive is an expansion of your games program – anything you are selling or conveying to potential contributors ponders individuals’ opinion on your association. In view of this, you need to ensure your pledge drive makes your group seem to be an expert and winning association. At any rate, individuals like to help a victor. The following are three things you ought to look for to guarantee your games program looks great while raising money.
- Marking – Marking is the promoting practice of making a name, image or plan that distinguishes and separates an item from different items. Comparable to your group pledge drive, this implies the logos and varieties that individuals relate to your program. Whatever is being put out before contributors for your pledge drive ought to completely address the logos and shades of your group. Moreover, ensure all aspects of your pledge drive appears to be identical. Your standard mail piece ought to seem to be your web based presentation page so individuals are certain they are perfectly positioned. The image to the right shows a pledge drive done by a Friend of NRA Banquet that used standard mail and a site. Both the site and post office based mail piece appear to be comparable while the group’s marking is within proper limits. By and large the pledge drive looks proficient, pondering great the group.
- Modest Items: Is your group selling sweets, rebate cards, magazines, or candles? The majority of this is poo individuals truly don’t need. They buy them since they feel remorseful and afterward these items simply lounge around their home going unused. I for one have some magazine memberships that go uninitiated and stack up in the house. Having the players in your group sell items that individuals don’t need thinks about severely your group. Ensure the items you are selling are quality and something individuals need. Or on the other hand you can use pledge drives that don’t include selling by any means.
- Popularized Pledge drive: Assuming any piece of your pledge drive includes something being given or shipped off possible benefactors, ensure that it isn’t over-marketed. Over-popularized implies that the pledge drive is loaded up with promotions, extraordinary offers or patrons. I once got a raising money letter that was loaded up with various proposals from Visa organizations and limits for neighborhood organizations. It had such a great deal this puff, that I can’t recollect who the group was and what they were fund-raising for. Ensure your pledge drive sticks to what is significant – your group, what your raising support for and how it will make your program more effective.
To put it plainly, prior to beginning your pledge drive, ensure that all aspects of it thinks about well your group. There are such a large number of pledge drives that include modest items and unfortunate plan that will make your program look terrible. Pick astutely.